Pricing is a company’s most powerful profit lever, and people are a company’s most important asset
Investing in these two areas is one of the most effective ways to create positive cultural transformation to drive margin expansion and earnings growth.
A 2% improvement in gross margin can generate more than 20% EBIT growth, year on year.
Transform your business culture and implement value-based pricing strategies to uncover your pricing power and drive margin expansion and earnings growth.
Confidence to price more
profitably…
Imagine your sales, marketing, finance and operations teams working collaboratively to identify pricing and margin opportunities and mitigate margin risks using a common value-based pricing language.
Your marketing team has the confidence to identify all the dimensions of value that can be captured in a list-price and discount architecture.
Sales have the confidence to communicate the price and value to the customer.
Finance has the confidence to challenge margin outcomes and identify potential earnings risks and opportunities.
Your Pricing team works closely with all cross-functional areas as a partner to drive margin expansion and earnings growth.
Sales, Marketing and Finance can finally be friends…
Using a manager-led coaching model, Pricing University will enable your team from sales, marketing, and finance to connect, engage and work more collaboratively using a value-based pricing language to develop commercially effective pricing solutions to drive margin expansion and earnings growth. With Pricing University’s collaborative model, you will transform culture and drive change.
As part of your cultural transformation, onboard new team members with the right pricing knowledge and tools that empower them to make more profitable pricing decisions within weeks.
An ecosystem for profitable growth…
Skills assessment and capability diagnostic [Optional]
Immediate quick wins sprint program
Margin expansion ideas generator program
Easy to get started
Dedicated account manager support
Weekly progress reporting
On-demand anywhere anytime learning
Live Q&A webinars [Optional]
Generate more profitable revenue growth
Pricing University will enable your business to identify between
50-250bps of margin.
For a company with annual revenues of $100M, this represents EBITDA gains of
between $500,000 – $2,500,000.
To find out how Pricing University will help your business generate more profitable sales growth, request a prospectus and provide us with a brief of your commercial requirements.
