About Pricing University
Our Vision
Empower anyone, anywhere,
to generate more profitable outcomes
Our Mission
Design and deliver the world’s most innovative pricing education programs to:
- Provide new career opportunities for passionate individuals.
- Enable companies to define, communicate, and capture more value to maximise profitability.
Our Commitment
Learner centric
We ensure all learners can influence and shape the future for themselves and their stakeholders by undertaking a Pricing University program.
Outcomes focused
We work closely with our customers and community to achieve their goals and objectives.
Innovation
We design and deliver innovative educational experiences that engage learners and enable them to build the skills and capability to solve tomorrow’s pricing challenges.
Adaptation
We adapt and learn to ensure we deliver even greater levels of value to our learner community.
Our Story
Ron Wood, a pricing professional of 25 years, founded Pricing University after teaching pricing strategy to over 3,500 executives in face-to-face workshops in more than ten countries.
In 2020, many Fortune 500 and ASX companies asked Ron to teach pricing strategy and tactics to teams across multiple business units. The challenge was translating the live face-to-face pricing strategy workshops and training into a dynamic online experience.
We developed an approach to learning through experimentation that engages learners with real-world case studies, frameworks, and tools, all delivered with a touch of humour.
After the first cohort completed the Pricing Fundamental lessons, we received feedback. Learners described the course as one of the best they had ever undertaken. Detailed feedback from thousands of learners now informs the development of all Pricing University programs.
Today, Pricing University helps teams worldwide develop fluency in the language of Pricing and value, empowering them to make more profitable pricing decisions.
For Individuals
If you are an individual, developing professional skills in Pricing will enable you to shape strategy and significantly influence business outcomes. Fluency in pricing strategy will build your authority + reputation and:
- Fast-track your career trajectory
- provide superior salary negotiation power, and
- provide increased job security and stability
For Business
Enrolling your teams from sales, marketing, pricing finance and operations in Pricing University will transform your business and help you build a culture of commitment to value-based pricing and profitability.
Whether you’re an individual or a team of 2 or 200, Pricing University will accelerate your career, revenue and earnings outcomes.
